Week 9 – Tasks/Assignments and Educational Implications

I do a variety of things in my internship, but the things that I do every time I come in to the office consist of cleaning the area in order to make it look presentable and post advertisements of the studio online.  For the online posting, I copy and paste information about the studio’s history and mission on various online advertisement websites in order to spread the word around the MA area. Over time I learned that this is important because in this day in age people are mostly on the internet. I also learned that the consistency of new ads that I put up will increase the chances of somebody finding one of those ads and reading them. This method of promotion has gotten the studio a good amount of inquiries.

Most of the inquiries though have come from flyers. The other thing I do that’s part of the promotion is spread flyers around the city by leaving them in local businesses. This brings in all types of people who probably just wanted to get a haircut or eat some exotic food before coming in contact with one of the Bristol flyers.  Since it’s not guaranteed that every person that picks up a flyer is going to call and use this service, it is important that I keep supplying these stores with a new batch of flyers. Usually I do this when I’m not in the office, but I would often distribute flyers around the surrounding businesses when I am in the office.

                One other thing I do is look up any musical events or any event that holds musical acts as entertainment online such as a concert or a relay. I also look up information from high schools in the central MA area, primarily that of the music department. All of this information gets put into a Google Doc that uses a chart in the program Excel. This information is used by the people who run the studio such as the person I intern for so that they can contact these organizations and high schools and make offers and negotiations.

                I have recently practiced writing press releases with the assistance of the studio manager of the Boston studio. Even though I have written press releases in a Media writing class I took a year ago, this studio manager has given me some valuable tips on spelling, grammar and all around material that will make a story interesting. I will take these with me in case I write any press releases in the future.

                Interns are important in the way that this business stands. Everything that I do helps the studio gain more students and more connections. And through this internship, I have learned a few things, such as communicating with people, how to take pictures and video and how to write press releases. But the most important life lesson that I learned from this internship is that consistency is key to achieving success.